FP Services
FP Workshops
Sometimes, you just have to hash out some details. Take a look at a few of our topic-specific workshops that we can host for you and your team!
In this workshop, we will cover the concept of PRICING. You (and your team) will learn how to compare your brand to your competitors, plan where you land in the market, and find out best practices for setting prices for your business ideas. Get ready to crush the competition with one of the most effective marketing tools available: your price!
In the POSITIONING & DIFFERENTATION workshop, we'll help your team learn how to effectively deep-dive into competitor research, then how to apply that research into determining "onlyness" factors for your business. The concepts covered in this workshop will help you and your team consistently innovate in an ever-evolving industry.
Learn how to connect with your customers and clientele consistently and continually through their decision-making process. In the MARKETING APPROACH workshop, we'll cover how to tap into your customer's journey, and how to build a marketing system that continually attracts clients that resonate with your business.
This is where we put it all together. Over a period of 6-8 meetings, you'll receive a single, cohesive brand strategy guide for your idea and your business. Our Brand Discovery service delivers an awesome launch pad for any idea, setting you up for a confident step into the marketplace as we outline your brand's positioning, business model design, and customers' psychographics (identity).
For ideas that need to be implemented through design or marketing, we're here to help lead your project. We'll make sure the research is in place before the project's start, and the right team is assembled with a sensible project plan. Once the pieces are in place, we'll lead the project and provide brand strategy oversight, bringing a polished, cohesive delivery every time.
Sometimes brand cohesion can become a bit frayed at the edges. We can provide strategic counsel over a period of time to sharpen your brand, your position in the market, and make sure you're exactly where you need to be. At the end of your retainer, you and your team will feel refreshed, refocused, and ready to take on the competition.